Postcards – everything important at a glance
What has started 100 years before as a holiday greeting is rediscovered today as an effective advertisement medium that even speaks to hipster hearts: the classic postcard. In the times of digital advertisement media, the postcard size of our great grandmother’s days has become increasingly charming. What led to this development? How can it be that postcards evolved into the “Hidden Champion” among the advertisement media in the 21st century? In the following you will find the answers to these and many more questions about postcards and their diverse shapes and applications.
What can you do with postcards?
Postcards can be used in various ways as advertisement media in marketing campaigns. It is difficult to draw a line or limit yourself to few application ranges. Here the reasons for the success of the postcard sized all-round talent become apparent quickly: Well designed postcards attract attention, appeal to the emotional level of the target group and have a likeable image that rubs of indirectly on your corporate image. These are some reasons why postcards in standard sizes are mainly used the following way:
- Postcards: While more and more newsletters and spam mails fill up your email address, your letterbox stays empty. A standard sized postcard will therefore receive great attention, simply because not many letters and even fewer postcards are sent anymore. Another point: Compared to classic sales letters with franking stamp, the postcard will look much more personal and authentic with a “real” postage stamp. If everything goes right, the postcard will directly go from the letterbox to the fridge or pin board.
- Postcards as Freecards: No need to send the postcard when you can have them printed and distributed in the environment of your target group. The so-called “Freecards” are the postcards that are displayed in bars, restaurants and pubs. But you will often receive such business card sized notes in public spaces, like higher education institutions or at trade fairs. Oftentimes these postcards are initially recognized as “neutral” information, instead of advertisements. Important seconds in which promotional content stays in mind.
- Postcard stickers: Whether as a small give away at the trade fair or as an extra in the shopping bag: Postcards as stickers are a popular gadget for casual customers and other interested people. If the standard sized postcard is printed with a funny, cheeky or provocative design, there will be a higher probability that the sticker is glued onto something and draw attention to one or two advertisement messages for a longer time.
What shapes and sizes do the postcards come in?
If you would like to order postcards, you will be spoilt for choice, because the selection is huge. From the classic postcard size, custom size and special sizes to the custom addressed postcard, you can find an appropriate product for nearly every situation. In the following you can see an overview of the range of postcards:
- Postcards in standard sizes: The classic postcard size describes a rectangle. Our grandmothers have already been receiving summer holiday greetings in this form. And even today the standard sized postcard evokes positive associations that can have a positive effect on your corporate image. They come in countless standard sizes from A3 to A6. And the material selection offers everything from shiny glossy gold paper to the sustainable environmentally friendly recycled paper for every Corporate Design.
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- Round/oval postcards: Bye right angle, long live the curves! Round or oval postcards differ from the standard sizes and attract attention with their unusual shape. Such unique postcards are rarely sent. One more reason to use the round/oval postcards for your advertising.
- Postcards in special shapes: If you would like to attract maximum attention to your advertisement solely through the striking postcard shape, we recommend the postcards in special shapes. Shapes like star, heart or person are boosting attention. There’s not much that can go wrong when printing postcards with custom designs.
- Custom sized postcards: Ordering postcards that exactly match your custom sized format? No problem. The measurements of these custom sized postcards can be configured to the centimetre. This won’t necessarily correspond to the standard norms, but instead match your custom size. With exceptional material and special finishes, you will receive postcards that suit your specifications without compromise.
What paper types can be selected with postcards?
Postcards owe their great advertising power to emotional triggers. One of them is the feel. The feel of a postcard essentially depends on the choice of paper. We offer a wide range of papers and every one of them has its advantages and disadvantages.
- Gold paper: Postcards printed on gold paper give your advertisement a particularly elegant and exclusive impression. This is mainly due to the shimmery effect of the paper.
- Environmentally friendly paper: Entrepreneurs who want to show how much they care about the environment choose recycled paper, which has been awarded the “Blue Angel” environmental label. A similarly natural look can be seen with the kraft paper or wood pulp board (a slightly yellow natural product).
- Board with peel off sticker: The suitable material for postcards that can double as stickers. Cardboard that is coated on one side is combined with an adhesive film. This combination does not only ensure that the stickers stick onto surfaces – your advertisement messages will stay in the minds of your customers, too.
There is also durable SBS board or silk paper in many different grammages. Thicker paper tends to be perceived as more high-quality than thin paper. But the postcards should not be too thick. It would then be a bit harder to put them up on the pin board and they will become bulky.
What combinations make postcards stand out?
The choice of materials is not the only great thing – the finishing options are just as enormous. Different laminations and hot foil finishes ensure special effects that you can see and feel and make the postcard design even more attractive. Here you can see some examples for combinations of material and finish, which give the postcards a special touch:
- Black card with gold hot foil finish: This combination will impress! The golden shimmery finish particularly stands out from the pitch-black cardboard. All eyes will be on these postcards like magic.
- Coated paper with soft-touch lamination: This feel cannot be compared! These postcards feel great in the hands. Because the soft-touch lamination creates a soft and silky effect, the feel of the postcards is considerably heightened.
- Coated paper with marble pattern or wood texture: Print postcards with double-sided marble texture or wood texture – to definitely stand out from the competition.
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